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رؤية سعـوديــة تأثيــر عالمـــي

شركة أورا، وهي شركة استشارية مقرها الرياض، متخصصة في الاتصالات الاستراتيجية والعلاقات العامة، وتقدم خدماتها للجهات الحكومية والشركات المؤثرة في المملكة العربية السعودية وخارجها.

تتمتع أورا بفهم عميق لثقافة المملكة العربية السعودية وهياكل صنع القرار فيها، وتستند إلى خبرة واسعة في إدارة سمعة الشركات في المواقف الحرجة، وإدارة الأزمات والتغييرات.

ضمن منظومة إكستند؛ تمثل أورا مركز التميز في السمعة والتواصل المؤسسي، حيث نربط الاستشارة الاستراتيجية بالسرد المؤثر والتنفيذ المتكامل عبر كافة القنوات ولمختلف الجهات

تقدم أورا لعملائها استراتيجيات تواصل تضمن إدارة السمعة والأزمات الإعلامية بدقة ومهنية عالية، وتمكين القادة من التواصل بثقة وصناعة تأثير مستدام.

الرؤية

أن نكون الشريك الموثوق لعملائنا الذين يسعون لإحداث تأثيرٍ حقيقي في عالم معقّد.

الرسالة

تتمثل مهمة أورا في التصرف ببصيرة، وإدارة السمعة والقضايا بانضباط، وتمكين القادة من التواصل بثقة وتأثير.تتمثل مهمة أورا في التصرف ببصيرة، وإدارة السمعة والقضايا بانضباط، وتمكين القادة من التواصل بثقة وتأثير.

قيمتنا

نحو مستقبلٍ يكون فيه التواصل المؤسسي قوة استراتيجية وليس مجرد تفاعل

الوعي المدروس

نفهم العمق الثقافي والاستراتيجي قبل كل رسالة.

الإبداع

نبتكر أفكارًا مركزّة تُؤثر بالجمهور.

التأثير الراسخ

نجاحنا يُقاس بثقة الجمهور والمجتمع.

Mohammed Al Hasan

Managing Director of ORA

Mohammed Alhasan is the Managing Director of ORA and a highly accomplished strategic public relations and media professional with over 20 years of experience across the corporate and governmental sectors in Saudi Arabia and the wider region.

Throughout his career, Mohammed has led PR and communications functions on complex, high-profile projects, demonstrating exceptional leadership, strategic thinking, and problem-solving capabilities. His portfolio includes major national and global initiatives such as NEOM, the Red Sea Project, ACWA Power, the Royal Commission for Riyadh City, and SABIC.

He is known for building trusted relationships with international media partners, senior stakeholders, and cross-border communications teams. His expertise in global media engagement has enabled him to establish and lead international communications structures that elevate the visibility and recognition of major Saudi campaigns and initiatives on the world stage.

Whether managing local or international teams, Mohammed’s leadership style is defined by clarity, collaboration, and strategic impact. His ability to inspire confidence and alignment has earned him the trust of colleagues, senior executives, and decision-makers across multiple sectors.

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Mishari Al-jumaiah

Digital Marketing Manager

With over 20 years of professional experience in the MENA markets, Central Asia and Europe, Mouhab has enjoyed working in diverse career areas within the field of public relations and communication, including PR and communication strategies and plans, creative content and translation, media relations, digital communication, campaigns, event management, exhibitions, sponsorships and international cooperation.

Mouhab has intensive project management experience with clients –mostly specialized in industries/sectors such as technology, agriculture, governmental affairs, diplomacy, rural development, food security, entertainment, health, finance, beauty, and NGOs.

He serviced as head of communication at the International Camel Organization Before that he worked as a communication specialist with UN Agencies, Embassies, Int. Companies, media and academic institutions. He succeeded in publishing over 2000 articles in more than 14 media outlets covering economic, technological and social development subjects. He led on mega projects with several ministries and international companies.

Mouhab published several scientific research papers related to food security, communications, agriculture, and marketing.

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Abdullah Al-Qadi

PR Specialist

Abdullah Al-Qadi is a Communications Expert with over 7 years of experience in media relations, corporate communications, and client services.

He progressed through hands-on roles in public relations, content production, and campaign management, leading high-profile media initiatives, press conferences, and strategic storytelling projects for major government entities and national brands.

He has managed flagship communication projects with organizations including the Ministry of Health, Ministry of Sport, KACST, KAFD, SAB, STC, and Leejam Sports Co., delivering impactful campaigns, executive media engagements, and high-visibility events aligned with national objectives.

In addition to corporate communications, Abdullah contributed to cultural initiatives in collaboration with the Literature, Publishing & Translation Commission through the Writers & Readers Festival, enhancing audience experience and content engagement.

Today, he focuses on strategic narrative building, media positioning, stakeholder relations, and executing high-impact communication programs that drive reputation and influence at scale.

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Abeer Asiri

Senior Account Executive

Abeer Asiri is an Account Executive at ORA and a Public Relations and Communications professional with experience supporting strategic government and private sector accounts in Saudi Arabia.

She has worked within fast-paced, high-profile environments that require precision, coordination, and strong stakeholder alignment.

Throughout her career, Abeer has contributed to major national initiatives and landmark launches, including projects with the Public Investment Fund (PIF), Ministry of Culture, CEER Launch, Tourism Development Fund, and Riyadh Air Launch, in addition to global brands such as Nissan and Samsung.

Her involvement across these engagements has strengthened her ability to navigate complex communication landscapes and multi-stakeholder ecosystems.

Prior to joining ORA, Abeer was part of Edelman, where she supported integrated communication strategies and client servicing across diverse sectors. She is known for her structured approach, reliability, and ability to manage priorities while maintaining strong client relationships.

Abeer brings a solutions-oriented mindset and a strong commitment to delivering measurable communication impact, continuously striving to grow within the strategic communications field.

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Meshal A. Al-Rubiaan

Co-founder and CEO

Meshal A. Al-Rubiaan is a distinguished Corporate Communications and Public Relations executive with more than 20 years of leadership across Saudi Arabia’s most critical sectors, including government, telecom, oil and gas, and sports. Renowned for his ability to craft high-impact communication strategies, he has built a reputation as a trusted advisor to senior officials, board members, and CEOs—particularly in environments where precision, credibility, and speed are paramount.

Throughout his career, Meshal has led some of the Kingdom’s most sensitive and high-visibility communication programs. He played a central leadership role during the COVID-19 pandemic, serving as Head of the Media Committee at the Ministry of Health, where he directed nationwide communication efforts, coordinated with local and international media, and supported decision-making across executive committees—including the Risk Committee and the Business Continuity Committee. His influence extended to elevating national awareness on taxation and compliance during his tenure at the General Authority of Zakat and Tax, where he helped reshape public understanding of policy, regulations, and fiscal responsibility.

Meshal is recognized for his strategic clarity and ability to build communication systems that withstand public scrutiny. He has led crisis-response architectures, designed reputation-management frameworks, built media-governance models, and delivered media-training programs for senior government leaders and high-profile stakeholders.

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